ABUS Charity Cruise - Reference / ABUS / with Bettina Wulff

On the 5th anniversary of the charity and prevention project "Stadthelm", the security company hosted the "ABUS Charity Cruise" on Lake Constance. Guest of honor that evening was Bettina Wulff, who was introduced as the new honorary ambassador of the "Stadthelm", a nationwide initiative that teaches children and young people, but also adults, to wear bicycle helmets in road traffic.

ALPHA POOL accompanied the event and related activities at the Eurobike trade show and produced exclusive editorial footage, which was subsequently placed across all media with a wide reach.