ABUS Charity Cruise ✰ Reference / ABUS / with Bettina Wulff ✰

On the 5th anniversary of the charity and prevention project "Stadthelm", the security company hosted the "ABUS Charity Cruise" on Lake Constance. Guest of honor that evening was Bettina Wulff, who was introduced as the new honorary ambassador of the "Stadthelm", a nationwide initiative that teaches children and young people, but also adults, to wear bicycle helmets in road traffic.

ALPHA POOL accompanied the event and related activities at the Eurobike trade show and produced exclusive editorial footage, which was subsequently placed across all media with a wide reach.

On the 5th anniversary of the charity and prevention project "Stadthelm", the security company hosted the "ABUS Charity Cruise" on Lake Constance. Guest of honor that evening was Bettina Wulff, who was introduced as the new honorary ambassador of the "Stadthelm", a nationwide initiative that teaches children and young people, but also adults, to wear bicycle helmets in road traffic.

ALPHA POOL accompanied the event and related activities at the Eurobike trade show and produced exclusive editorial footage, which was subsequently placed across all media with a wide reach.

Properties "ABUS Charity Cruise ✰ Reference / ABUS / with Bettina Wulff ✰"

Media variant:	TV + online articles & video + print
Product category:	Reference
Reference for:	Content production, Editorial moving image content production, Media placement, Photo content production
Target market:	Germany
Industry:	Healthcare & Pharma, Automotive, Non-profit / Charity

Data according to manufacturer. Errors and changes reserved.

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PR campaign with guaranteed multi-media placement of the client's topics incl. VIP acquisition and content production

✓Editorial combination placements in TV & Online & Print incl. ✓journalistic VIP★Content production in Germany -. Editorial placement of your PR event on TV, in PRINT and ONLINE - incl. editorial preparation of the topic and distribution to German publishers / delivery time approx. 4 weeks from commission. We design and produce stories around your PR topic and with the use of your VIP - journalistic, in accordance with national media law and according to the specifications of the target formats - and place them with high-reach German TV, print and online media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes length. to German-speaking PRINT publishers or PRINT publishers with German content/programs to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes length. Online text article with approx. 550 words length. Content production: In Germany VIP: VIP by customer Range guarantee: TV mind. 0.5 million viewers PRINT mind 0.5 million readers. Staggered; Online from mind. 60 millionuU p.m. The following services are already included in the price of this product:. ✓ An editorial preparation and content conception (storyline(s)✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ the content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, rough cut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓ VIP coordination✓ All production insurance✓ Buyout for use of made-up material Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Moving image content production abroad (shoot)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Customer special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Content: 61 Mio. Minimum Total Range (€825.41* / 1 Mio. Minimum Total Range)

from €50,350.00*

TV Placement incl. VIP Content Production

Editorial TV placement in Germany incl. ✓ editorial VIP★Content production - Editorial placement of your PR event on TV - incl. editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commissioning We design and produce stories around your PR theme and with the use of your VIP - editorial, in accordance with national media law and according to the specifications of the target formats - and place them with high-reach German TV media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes in length Content production: Depending on package selection. VIP: VIP by customer Reach guarantee: Min. 0.5 million viewers The following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s)✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, rough cut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ VIP coordination✓ Production insurance✓ Buyout for the use of the made-up moving image Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

Content: 0.5 Mio. Minimum Total Range (€33,500.00* / 1 Mio. Minimum Total Range)

€16,750.00*

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Service number: AP-02015-Ref1ABUSWulffB