Knowledge and background

Knowledge and background on marketing, communication, commerce and sales. Here we write down what we have learned in more than 20 years: what services actually cost, what to look for when buying them, and what works in practice.

New articles are added continuously. If a topic is missing, talk to us and we will cover it.

You will also find answers to common questions in our FAQ.

Announcements about ALPHA POOL itself, such as partnerships, markets and awards, are in our News section.