Celebrities, Influencer & Talents

Celebrity and influencer marketing from Berlin. Since 2002 our focus has been high-performance marketing with celebrities, brand ambassadors and premium influencers. We are not a management agency and represent no one exclusively. That keeps our selection independent.

Do not waste budget

Reach alone is not a result. We select on measurable indicators rather than fame, looking for the creator who fits your brand and actually works in your target group.

More than 20 years with high performers

We work with the relevant managements worldwide and draw on a pool of 4,000+ creators and celebrities, with historical data on reach, audience and previous collaborations. That data is why we can justify a recommendation rather than simply assert it.

Not classes, but results

We do not limit ourselves to one class of influencer. Depending on the brief we work with social media creators, with celebrities and with global brand ambassadors. The selection follows reach, audience and demonstrated effect, not category.

What we stand for

• Star power: access to personalities who create attention
• Direct access: no intermediaries, direct contact with managements
• Data-driven: selection by indicators, not by instinct
• More than 20 years of experience: we were doing influencer marketing when influencers were still called celebrities
• Everything from one source: from selection through production to placement

What celebrity and influencer marketing delivers

The effect differs depending on what you are aiming at.

• Consumer business. Higher awareness, a point of difference against competitors, more trust, higher willingness to buy and the room to hold higher prices.
• Trade business. Better visibility with retailers, larger order volumes, lower listing and advertising subsidies, faster turnover and more shelf space at the point of sale.
• Performance. Higher click-through rates, better conversion, stronger recall and a measurable return on the budget you put in.
• Media and PR. More visibility, access to media partnerships and PR effects that paid media alone does not reach.

Where celebrities and influencers are used

• Testimonials and brand ambassadors
• Product and collection launches
• Own collections and licences
• Social media campaigns
• Events, appearances and guest lists

How we work

Every campaign starts with an analysis of your audience and your goals. From there we determine whether paid or unpaid collaborations make sense, which channels carry, and which personalities come into question. We handle the execution in full, from negotiation through production to evaluation.

Companies that have trusted us for years

From start-ups through the Mittelstand to large corporations.

• Toyota, a leading car manufacturer with global reach
• Lexus, the premium marque of Toyota
• Deichmann, the largest shoe retailer in Europe
• E.ON, a leading energy provider in Europe
• Bayer AG, a leading pharmaceutical and biotechnology company
• ABUS, a leading provider of security technology
• voestalpine, a steel and technology group from Austria
• Swiss Life, the largest life insurer in Switzerland
• QVC, a market leader in home shopping with global reach
• Avène, skincare with thermal spring origins
• Lambertz, world market leader in Christmas biscuits and Printen
• Bacardi, a world-leading spirits producer
• Campari, a leading spirits provider

Faces from twenty years of campaign work

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Are you a creator or talent?

Joining our talent pool is free of charge, without obligation and can be cancelled at any time.