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ALPHA POOL · Omnichannel Operating Partner since 2002

All channels. All systems. Only the result counts.

We connect marketing, communication, events, sales and operations, and steer everything towards your profit after returns. That is omnichannel with ALPHA POOL.

Discover your potential →

Tap a point in the network.

MARKETING AND COMMUNICATIONSALESOPERATIONSMediaCelebritiesEventsSocialRetailMarketplacesOnline shopWarehousePaymentReturnsALPHA POOLYOUR CUSTOMER
ALPHA POOL
At the centre

We connect all channels, take responsibility for the result and steer the specialists who deliver it.

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4.000+creators and celebrities
1.500+retailers in our network
500+clients
30+countries
2002founded

What does omnichannel mean?

We get you onto the shelf. And make sure it sells.

The order in which we work the channels determines the potential of each channel. Advertising what nobody can buy yet spends budget without generating revenue.

Diagram
01
Sales

Make it available

Onto shelves, marketplaces and online shops across Europe. More than 1,500 retailers in our network.

Diagram
02
Marketing

Create demand

Campaigns up to TV, PR, celebrities, events and social media. Customers search for your brand and find it.

Diagram
WarehouseCustomer
€
Goods out, money in
03
Operations

Generate revenue

As Merchant of Record, our name is on the invoice. Tax, shipping, payment and returns run through us.

Diagram
RevenueReturnsCostsProfit
04
result

Make a profit

Reach and revenue are intermediate steps. We measure every channel by profit after returns.

Your budget, managed like a portfolio.

We invest your money where every euro brings the most revenue. Some channels drop out because even a large budget never generates enough revenue there. Others are too expensive to test. Nobody has to start with a TV campaign.

For your brand, the order follows from the potential analysis.

Example: small brand, small budgetDiagram
✓First
Budget flows immediatelyMarketplacesOnline shopSocial Media
→Next
Budget once the numbers add upPRRetailTikTok, once the market grows there
✕Not for now
€0 budgetTV campaignCelebrity campaign

Why ALPHA POOL at the centre?

We are at your side. Every single step of the way.

In omnichannel, a lot of money is lost through poor purchasing. Often nobody sees the big picture and everyone works in silos. Each step is done well on its own, yet the overall result fails to materialise.

  • We guide.Through the jungle of options, in the order that pays off.
  • We work with data.Tracking, analysis and KPIs come before the budget, not after it.
  • We translate.“That’s fine” and “we’ll manage” mean something different to everyone. We turn them into targets you can measure.
Your path through the purchasing processFour stages. Each one can go wrong, and every mistake costs altitude.
PROFITLOSSStarting pointStrategyChoosing providersExecutionALPHA POOLYour project
Starting pointStraight to strategy without data.

Tracking and data first: where do you stand, and where is your potential?

StrategyThe agency will know. As long as it’s creative.

Strategy with numbers: which channels, in which order, with which budget.

Choosing providersLet’s just take someone we know.

Vet the provider: can they really do it, and at what price?

ExecutionWe’ll manage somehow.

Clear KPIs and ongoing management, measured by profit after returns.

Everyone works in their own silo. Something goes wrong at every stage, the project loses altitude and ends up in the red.With ALPHA POOL, your project passes through every stage. Each stage is ticked off before the next begins, and success is waiting at the end.

Buying cheaper may save 10 to 15 percent. Your profit is decided by the cycle behind it:

  1. Tracking
  2. Data
  3. Analysis
  4. Strategy
  5. Setup
  6. KPIs
  7. Vet providers
  8. Brand communication
  9. Execution
  10. ↻ start over

You decide

Optimise all channels or focus on one area.

Start where things are stuck today. We keep the other channels in mind.

Your potential

Clarity first. Then budget.

We show you where your profit lies before you invest in execution. Each step can be booked individually.

Request a potential analysis →
Revenue potential per channelDiagram
Marketplaces
Online shop
Retail
Social
PR
Marketing
TodayPotential
Revenue and costs, 12 monthsDiagram
Marketplaces
Focus
Online shop
Focus
Retail
Month 6
TV
not worth it
Revenue forecast per areaDiagram
M1M2M3M4M5M6M7M8M9M10M11M12
MarketplacesOnline shopRetailCosts
Mandate: continuously managedDiagram
ALPHA POOLowns the result
Strategy and conceptBuy in specialistsCalculate & planSteer providers and channelsOptimise

References

Campaigns that get seen.

From the pitch to the lawnThomas Müller for TurbogrünThe “Licence to Fertilise” campaign: concept, celebrity, content and distribution on Instagram, TikTok and YouTube. On top of that, we brought Turbogrün into retail.
Rita Ora for DEICHMANNInternational launch
FILA meets Leni KlumCampaign
Café Royal with Robbie WilliamsLaunch in Germany, Switzerland and France
Kelly Rowland for BacardiSong, video and release party
Lena Gercke for JOOP!Menswear, presented differently
E.ON kitchen partyWith Barbara Schöneberger, Tim Bendzko and Nelson Müller

Clients (selection)

View all references

Services

You never buy a pig in a poke.

Every service is described like a product. Before you enquire, you see what you get and what you don’t.

Our goalWe are digitising our services step by step. Not everything has a fixed price yet, but the catalogue is still worth a look.
Go to services →
  • Guaranteed priceWherever possible at a fixed price with variants, otherwise on request.
  • What you getExactly what is included in the service and what is not.
  • RequirementsWhat you need to provide so we can get started.
  • Clear KPIsHow we measure success and how we collect the data.

Next step

Where would you like to start?

Send an enquiryTell us what it is about. Brief a campaignTarget group, channels and timeframe in one form. Book a meetingPick a slot directly in the calendar.

30 minutes. No deck. No sales pressure.