Overview
Omnichannel
All channels. All data. One partner. ALPHA POOL combines more than 20 years of marketing experience with a fully integrated omnichannel infrastructure. We take over eCommerce and marketplace management, fulfilment and compliance, so you can focus on your product.
Over 90% burn money in omnichannel
Almost 80 per cent of European retail still happens offline. Of the online business, around 50 per cent goes to Amazon. The rest is spread across marketplaces, feeds, your own shop and retail. In other words: 10 per cent is Amazon, 90 per cent is not being used properly.
Channel chaos instead of strategy
Every sales channel is handled in isolation. Amazon, retail, D2C, paid media, CRM and social run side by side, with no shared data and no overall view of stock, performance and profitability.
Marketing eats the margin
Alongside fees, fulfilment and returns, marketing is often the largest cost block, yet it is rarely managed by actual profitability per channel.
Everyone optimises for themselves
Many companies work with different service providers and tools. Each optimises for their own slice, often against one another.
3 steps - 1 partner - all channels
1. Connect
We connect your sales channels in a single dashboard: stock, revenue, returns and profitability per channel, in real time. We connect 600 data sources: Amazon, Zalando, OTTO, your own shop, your retail point-of-sale systems. No IT integration, no system change. Afterwards you know which channel is profitable and where money is being lost.
2. Operate
As merchant of record we take over logistics, accounting, customer service and compliance, worldwide from a single source. Behind this stand more than 1 million m² of warehouse space in the EU, including 60,000 m² of central warehousing in Germany, plus 750+ connected sales channels, our own accounting team and EU-wide compliance. Instead of coordinating many providers you have one contact, and instead of many invoices you receive one.
3. Grow
Once the infrastructure is in place, we add speed: through influencer marketing, performance campaigns and content that feeds directly into your channels. Behind this stand more than 20 years of marketing experience and a pool of 4,000+ creators and celebrities.
How performance works
- Weeks 1 and 2: analysis and audit. We look at your channel presence, find unused potential and draw up an omnichannel plan based on data rather than assumptions.
- Weeks 3 to 12: build and connect. IDEAL360 is connected, product data is prepared, channels are activated, logistics is set up. You deliver the goods, we handle the rest.
- From week 12: launch and optimisation. The first channels go live, campaigns start, performance is measured continuously and adjusted on real-time data.
- Ongoing: scale. More channels, more markets, more countries, wholesale connections. Growth without your internal complexity growing with it.
IDEAL360 - omnichannel dashboard
IDEAL360 orchestrates the entire value chain on a single surface and connects all relevant data sources in real time, from Amazon Seller Central and Zalando Partner through to your shop backend and your point-of-sale systems in retail.
- Revenue and profitability per channel, at a glance
- Real-time stock management, synchronised across channels
- Returns tracking and analysis
- Campaign performance per channel
- Compliance status: WEEE, packaging law, EPR per EU country
You deliver the goods - we handle the rest
Step 1: Potential analysis, free of charge
In a first conversation we show you where your unused omnichannel potential lies. No obligation, no cost.
Step 2: Omnichannel audit, 3,500 euros
Analysis of your situation, your competitors, your channel gaps and budget inefficiencies, with a concrete business plan. Results within five working days. The full amount is credited against future services.
Step 3: Merchant of record, 2.9 per cent of revenue
We run your omnichannel: all channels in one dashboard, compliance, reporting. Live in under 12 weeks.
The internal calculation
| Build it yourself | With ALPHA POOL |
|---|---|
| 6 to 12 months to build | Live in under 12 weeks |
| Coordinate 3 to 5 providers | One partner for everything |
| 150,000 to 300,000 euros in start-up costs | Audit 3,500 euros, then 2.9 per cent of revenue |
| Build your own team, 3 to 5 full-time roles | No in-house eCommerce team needed |
| Separate processes per channel | One dashboard |
| Fragmented data, no overview | Compliance included, e-invoice ready across the EU from day one |
What the potential analysis shows
Five working days, ending in a dashboard with your real figures. No sales pitch.
- Which channels are profitable and which burn money
- Where idle time and duplicated work tie up budget
- What revenue potential sits in unused channels
- What a consolidated dashboard changes about your ability to decide
Transparent pricing
The three stages are set out above. On top of those you can add individual services:
| Service | Price |
|---|---|
| Monthly minimum | from 900 euros |
| Additional sales channel | from 90 euros a month, 450 euros setup |
| B2B and wholesale | 12 per cent commission |
| Support, first level | 1.30 euros a minute |
| Support, second level | 2.30 euros a minute |
| Logistics | from 1.80 euros a shipment |
| Picking and packing | from 1.10 euros an order |
| Warehousing | from 350 euros a month |
| Returns | from 1.60 euros a return |
The base price includes IDEAL360 with all data on one surface, commercial management, the first sales channels, invoicing, accounting and dunning, all channels under one creditor, plus reporting and analysis.
One provider - global reach
We connect you to the platforms that matter worldwide. Germany, Europe and beyond, live within weeks, with one contact.
Who this is for
Manufacturers and brands selling, or wanting to sell, across at least three channels and willing to hand over the coordination. It becomes worthwhile from around one million euros of online revenue a year.
Full service omnichannel
- More performance. We supply providers who deliver what they promise.
- Lower cost. No misplaced investment, no idle time, no excess capacity.
- More time. You reach the right provider for each requirement faster.
- Predictable risk. Many services at a fixed price.
ALPHA POOL focuses on what counts
- Omnichannel operating partner since 2002, more than 20 years in the market
- 750+ sales channels
- 30+ countries
- 500+ clients
- 200,000 points of sale
- 600+ employees
- 100+ connected data sources
- 4,000+ creators and celebrities
- 3bn+ media contacts realised
- 1m+ m² of warehouse space in the EU, including 60,000+ m² central warehousing in Germany
A massive distribution network
Wholesale, retail and franchise, in Germany, Europe and beyond.
750+ marketplaces, 1,000+ retailers, 3,000+ brand partners, 100,000+ stores.
We are not new to this market
22+ years in the market, 30+ years of experience across the group, 500+ satisfied clients, 600+ employees, 60,000+ square metres of central warehousing in Germany, 1,000,000+ square metres of warehousing in the EU.
Many companies have placed their trust in us for years
From start-ups through the Mittelstand to large corporations.
Toyota, a leading car manufacturer with global reach
Lexus, the premium marque of Toyota
Deichmann, the largest shoe retailer in Europe
E.ON, a leading energy provider in Europe
Bayer AG, a leading pharmaceutical and biotechnology company
ABUS, a leading provider of security technology
voestalpine, a steel and technology group from Austria
Swiss Life, the largest life insurer in Switzerland
QVC, a market leader in home shopping with global reach
Avène, skincare with thermal spring origins
Lambertz, world market leader in Christmas biscuits and Printen
Bacardi, a world-leading spirits producer
Campari, a leading spirits provider
What our clients say about us
On request we are happy to put you in touch with selected clients.
Sevilay Gökkaya ⭐⭐⭐⭐⭐
"Not an ordinary agency. Genuinely new approaches and bold routes. And the forecasts hold up, which makes it unusually efficient."
Ulrich Effing ⭐⭐⭐⭐⭐
"Advice is available on every corner. With ALPHA POOL it was clear from the start that they know what they are talking about. They deliver what they promise, they are reliable and serious. What more could you want."
Ralf Daniels ⭐⭐⭐⭐⭐
"Excellent output. Brand presence and reach in formats that are otherwise hard to access. A very good return on investment and plenty of inspiration for new concepts."
Anita Tillmann ⭐⭐⭐⭐⭐
"ALPHA POOL was a valuable partner to me, especially in the early days of Premium. I value their openness and their competence. You can rely on them and the results speak for themselves."
Expertise meets technology
We do not bill hours - we deliver results - Guaranteed, no service waffle
"We do not produce service waffle, we deliver guaranteed results." Daniel Niemeier, Managing Partner
"It has never been this simple to get ecommerce services at completely transparent prices." Jana Hirsch, Partner
"You always get objective and independent advice, you can rely on that." Frank Bojack, Managing Partner
Have our services pre-financed
Together with our financing partners we find the right solution for you. If a service is missing from the portfolio, tell us. We keep extending it.
Frequently asked questions
What exactly is a merchant of record?
A merchant of record is the legal seller of your products. We handle invoicing to the end customer, taxes, returns, customer service and compliance in every EU country. You supply the goods, we do the rest.
How quickly can I start?
The omnichannel audit usually takes five working days. After that we take over operations within 4 to 8 weeks, depending on the complexity of your channel structure and the markets you want.
Do I have to change my existing shop system?
No. IDEAL360 is system-independent and connects via interfaces to all common shop systems and marketplaces. No system change, no IT migration.
What does the omnichannel audit cost?
The potential analysis in the first conversation is free of charge. The audit itself costs 3,500 euros and is credited in full against future services.
How is ALPHA POOL different from an eCommerce agency?
An agency builds you a shop or looks after a marketplace. We take over the entire operation, as an operating partner. One contract, one dashboard, one contact for all channels. Plus more than 20 years of marketing experience and work with celebrities and influencers, which a classic eCommerce agency does not bring to the table.
Who is this for?
For manufacturers and brands selling, or wanting to sell, across at least three channels, who want to hand the coordination to one partner. It becomes worthwhile from around 1 million euros in annual online revenue. Particularly relevant for international brands that want to sell in the EU without setting up their own entity.
