Allegro: Selling on the largest online marketplace in Poland and Eastern Europe

Allegro.eu is the leading online marketplace in Poland that enables companies to offer their products to a wide audience. With over 60 million listings and an active buyer base of more than 13 million, Allegro is the first choice for retailers in the region.

Founded: 1999

Turnover: PLN 10.19 billion (2023) - source

Employees: 5,514 (2024) - source

Number of stores: 1 (headquarters in Poland)

Sector: E-commerce

Products or services:

• Online auctions
• Instant purchases
• Brokerage services for dealers
• Advertising on the platform
• Logistics and payment services

Active countries:

• Poland
• EU countries (through the international service)

Target groups:

• Retailers and wholesalers
• Private customers
• Age: 18-65 years
• Price segment: Low to high