Andreas Köpke for a Nürnberger Versicherungen project - PR seeding for the special jersey launch

Online seeding incl. content production, online communication & celebrity acquisition | ✓ 25 pub. ✓ 178+ million total reach

On the occasion of the presentation of a new special jersey of the 1st FC Nuremberg, which was realized in cooperation with the Nordkurve and thanks to the main sponsor Nürnberger Versicherung, the former national goalkeeper Andreas Köpke was brought in as a prominent personality to accompany this special moment in a media-effective way.

In addition to the celebrity acquisition, ALPHA POOL took over the complete content production, including an exclusive interview, as well as the subsequent high-reach online communication.

Celebrity acquisition

✓ Selection, contacting & acquisition of Andreas Köpke as a celebrity

Content production

✓ Video production and professional photo shoots around the jersey presentation
✓ Conception and implementation of a media-relevant interview with Andreas Köpke
✓ Packaging and editorial preparation of the created material

Communication & placement

✓ Editorial online placement throughout Germany
✓ 25 publications in online videos and articles
✓ Reported total reach: 178+ million contacts