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Auchan: Europe's retail giant with a global presence

Sell through Auchan, Europe's retail giant. ALPHA POOL distribution.

Auchan: Europe's retail giant with a global presence

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Auchan is one of the largest retail companies in Europe and is known worldwide for its supermarkets and hypermarkets. Founded in 1961 by Gérard Mulliez in Roubaix, France, it has since developed into an international retail giant. The Mulliez family, of which Auchan is a part, is known for its numerous business holdings in various industries. Auchan has expanded considerably over the years and is now present in over 15 countries worldwide, including several European countries, Russia, China and parts of Africa. Despite its international presence, France remains the company's main market. Auchan stands out for its diverse product range, which includes both food and non-food items. It has earned a reputation for offering high-quality products at competitive prices.

Products or product groups:

  • Fresh food (fruit, vegetables, meat, fish)
  • Dairy products and frozen foods
  • Beverages (alcoholic and non-alcoholic)
  • Household goods and electrical appliances
  • Clothing and accessories
  • Cosmetics and care products
  • Toys and consumer electronics
  • Furniture and home furnishings
  • Garden accessories and do-it-yourself
  • Travel and services.