Awareness campaign: LEITZ air purifier

Reference LEITZ with Cathy Hummels ✓ VIP acquisition ✓ Event production ✓ Content production ✓ Editorial placement

In the spring of 2021 - just in time for the start of the hay fever season and in the middle of the Corona pandemic - an awareness campaign for the Leitz air purifier was launched. A prominent face was found in Cathy Hummels, who could report authentically from her own experience and drew in the editorial coverage.

ALPHA POOL designed the campaign and implemented it successfully: From celebrity acquisition to planning and execution of the appointment to content production and placement on TV and online.

VIP BOOKING

✓ KPI Identification, Acquisition & Booking of Cathy Hummels

EVENT PRODUCTION

✓ Conception and implementation of the PR appointment

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Preparation of the material for media exploitation

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 39 Publications
✓ in TV and Online
✓ reported total reach: over 106 million contacts