Bacardi - The world's leading producer of spirits

Bacardi Limited is the largest privately owned spirits producer in the world, known for its rum brands, especially Bacardi Rum. The company is headquartered in Hamilton, Bermuda, and sells its products in over 170 countries.

Date of foundation

February 4, 1862

Turnover

In 2008, turnover amounted to around 5.5 billion US dollars(Wikipedia).

Employees

Over 6,000 employees (as of 2022)(Wikipedia).

Number of branches

Bacardi operates several production facilities worldwide, including the largest rum distillery in Puerto Rico.

Industry

• Spirits

Products and services

• Bacardi Rum
• Bacardi Breezer
• Vodka (e.g. Eristoff, Grey Goose)
• Whisky (e.g. Dewar's, William Lawson's)
• Gin (e.g. Bombay Sapphire)
• Tequila (e.g. Cazadores)
• Cognac (e.g. Otard)

Active countries

• USA
• Puerto Rico
• Mexico
• United Kingdom
• United Kingdom
• United Kingdom Germany
• Italy
• Sweden

Target groups

• Age group 18-35 years
• Price-conscious consumers
• Bar and restaurant operators
• Spirits retailers

Bacardi remains a leading brand in the spirits sector and offers products that are appreciated worldwide. The company uses its long history and experience to hold its own in a highly competitive market.