Behind The Scenes Fisherman's Friend Spot

Reference Fisherman's Friend with Marteria ✓ Content production ✓ Editorial placement

"If I ever were to advertise a product, it would be Fisherman's Friend," rapper Marteria once said in an interview. The well-known lozenge brand did not have to be told twice and booked the passionate angler for a campaign including online spot.

ALPHA POOL exclusively accompanied the shoot on Tenerife with a making-of team and widely distributed the footage in the German online media.

CONTENT PRODUCTION

✓ Accompanying the spot shoot
✓ Production of behind the scenes material
✓ Conceptualization and execution of an exclusive, media-relevant interview with the protagonist
✓ Conceiving and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 25 publications
✓ as online article and online video
✓ reported total reach: 197 million contacts