Behind-the-scenes Puma campaign shoot

Reference Deichmann with Bebe Rexha ✓ Content production ✓ Editorial placement<-

Exceptional musician Bebe Rexha put together a spring 2020 collection for Puma, available exclusively at Deichmann. The launch of the campaign was supported by extensive PR measures

ALPHA POOL accompanied the campaign shoot in Los Angeles with a making-of team and placed the campaign in the media in an eye-catching way.

CONTENT-PRODUCTION

✓ Accompanying the campaign shoot
✓ Production of behind-the-scenes material
✓ Conceptualization and execution of an exclusive, media-relevant interview with the protagonist
✓ Conception and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 35 publications
✓ in Online
✓ reported total reach: over 162 million contacts