Betano Trophy Tour with Thomas Helmer

Online placement incl. VIP acquisition, content production | ✓ 20 pub. ✓ 160+ million total reach

Betano celebrated the start of its partnership with EURO2024 with the "Betano Trophy Tour" and brought the European Championship trophy to the final venue, the Berlin Olympic Stadium, around six weeks before the final. Also on board: Thomas Helmer, who was able to hold the coveted European Championship trophy in his hands again 28 years after winning the European Championship at the legendary Wembley Stadium. In the interview, Helmer reminisced about the great title triumph and also looked ahead to the upcoming home European Championships, which kicked off in Munich on June 14.

ALPHA POOL was responsible for the concept, VIP acquisition, the production of editorial footage and the subsequent high-reach online seeding.

VIP acquisition

✓ KPI determination, acquisition & booking

Content production

✓ Conception and implementation of an exclusive, media-relevant interview with the protagonist

✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial online placement throughout Germany

✓ 20 publications

✓ Reported total reach: 160+ million contacts