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Brand co-partnerships - Our 10-step process for successful co-branding

In just 10 steps, we will guide you through our proven ALPHA POOL co-branding process to a successful brand cooperation.

Brand co-partnerships - Our 10-step process for successful co-branding

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The following ALPHA POOL Brand Partner Program takes you to a successful brand collaboration in 10 steps:

  1. Concept - creation of the pitch presentation and development of the search parameters
  2. Data-driven - development of the search matrix, on the basis of which the brand partners can be verified, among other things
  3. Long list - listing of all possible brands (maximum of 60 possible brand partners)
  4. Hot list - prioritization of the top 60 brand partners and reduction to the top 20 brand partners to be approached in stage 5
  5. Acquisition - Approach the top 20 potential brand partners through our C-level partner program with simple follow-up reporting.
  6. Leads - Generation of a maximum of three brands from the top 20, who in turn express interest in a brand partnership. (If this is not possible within the top 20, further brands are approached until at least one potential brand partner has been acquired).
  7. LOI - Conclusion of an LOI with the remaining potential brand partners.
  8. Concept - Creation of a rough concept for further cooperation with regard to sales & marketing so that no decisive components are forgotten in the contract process.
  9. Contract - Support of the contract process by our highly qualified contract lawyers
  10. Conclusion of contract - At the end, we guarantee that you will conclude a contract with a brand partner that will lead to an exceptional brand collaboration.

We will be happy to advise you in a personal meeting.