CBD Oil PR Placements

Reference Sarah's Blessing with Natascha Ochsenknecht ✓ VIP Acquisition ✓ Event production ✓ Content production ✓ Editorial placement -

The CBD oil brand Sarah's Blessing wanted to be covered with video elements in editorial environments.

ALPHA POOL initiated a shoot for this with Natascha Ochsenknecht, who, as a pain patient, was able to report authentically on the product, and placed the content as a TV and online feature.

VIP-AKQUISE

✓ KPI Definition, Acquisition & Booking of Natascha Ochsenknecht

EVENT PRODUCTION

✓ Conception and implementation of the PR appointment

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Conception and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 9 contributors
✓ on TV and online
✓ reported total reach: 45.5 million contacts