Carlos I Communication

Reference Osborne with Jimi Blue Ochsenknecht, Magdalena Brzeska, Charles Schumann ✓ VIP acquisition ✓ Content production ✓ Editorial placement ✓ Media ✓ Native Ad Campaign -

To promote its premium brandy Carlos I, Spanish family-owned Osborne hosted a cocktail competition for bartenders in Andalusia in 2018. ALPHA POOL was commissioned by Osborne to place the premium brandy and the setting of the competition in the German media with different stories.

To produce relevant editorial for the German media, ALPHA POOL used media-relevant VIPs, including actor Jimi Blue Ochsenknecht, cult bartender Charles Schumann and former professional gymnast Magdalena Brzeska. The three celebrities were invited exclusively to the event in Andalusia and various stories were produced and placed medially. The campaign was accompanied by HbbTV advertising, advertorials and native advertising.

VIP-ACQUISITION

✓ KPI definition, acquisition & booking of Jimi Blue Ochsenknecht, Magdalena Brzeska and Charles Schumann

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonists
✓ Converting and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 103 publications
✓ in TV and Online
✓ reported total reach: 411 million contacts

MEDIA

✓ HbbTV campaign with L-banner in Berlin
✓ Native Ad campaign with over 5 million impressions and over 10,000 clicks