Casino Event

Reference skruf chewing tobacco with Patrick Schwarzenegger ✓ VIP acquisition ✓ VIP guest list ✓ Event production ✓ Content Production ✓ Editorial Placement -

The launch of the new chewing tobacco brand skruf was staged in a special way: National celebrities traveled to the picturesque Black Forest to dive into the gambling world together with star guest Patrick Schwarzenegger at the "skruf Gambling Night" at the Casino Baden-Baden.

ALPHA POOL designed the event in such a way that the product was glamorously staged in the process. Through the targeted selection of VIPs, multi-faceted behind-the-scenes material could be generated and placed across many media with a wide reach.

VIP BOOKING

✓ KPI identification, acquisition & booking of Patrick Schwarzenegger and all other event guests

EVENT PRODUCTION

✓ Conception of the event "Skruf Gambling Night"
✓ Implementation at Casino Wiesbaden

CONTENT PRODUCTION

✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonists
✓ Preparation and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 87 publications
✓ in TV, print, online and social media
✓ reported total reach: over 275 million contacts

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