Celebrity marketing with Paris Hilton for the Prosecco brand Rich Prosecco in Venice, Treviso, Ischgl and at the Munich Oktoberfest
Paris Hilton for Rich Prosecco and our first major international celebrity marketing project in 2006 ✓Paris Hilton ✓ Celebrity Marketing ✓ PR with a guarantee
Rich Prosecco was not only the name of the Prosecco in the golden can but also the program of the brand. A lifestyle drink for party people at the world's top party addresses.
And who could have been a better fit than the party girl par excellence - Paris Hilton.
As a full-service agency, ALPHA POOL was not only responsible for the concept of this successful campaign, but also implemented it to a high standard.
For the launch of RICH Prosecco, we brought the famous It girl to Treviso / Italy for the production of the Prosecco, to Venice for a spectacular and not quite planned chase with hundreds of paparazzi and, of course, to Munich for the Oktoberfest.
Every appearance was an affront, a scandal, a tumult and a provocation against good taste.
But we were rewarded:
✓ We were the talk of the town
✓over 2,000 publications in the first 3 weeks of the campaign alone
✓Not a cent in classic advertising
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