Communication & PR

From classic PR to TV and online PR: success guaranteed

20 Years of Experience in Communication and PR

We have over 20 years of experience in the field of communication and PR. We work closely with leading service providers and industry experts. Our focus is on TV and online PR as well as the conception and implementation of celebrity campaigns.

Network partners PR agencies

Especially in the field of classical PR, we can also draw on a tested and proven network of friendly PR agencies.

Our 20 years of experience in communications and PR, along with our strategic partnerships with other PR agencies, make us industry leaders.

Control your budget in a targeted manner

We do not deliver hours, but placements with guarantee

PR with guarantee

We understand how precious your budget is and we know it can be frustrating to spend money on marketing and not be sure if it's really paying off.

Targeted investments

That's why with us you get more than just hours and promises. It means you can target your budget and be confident that your investment will deliver real results.

No more wasting time and money - maximize your success.

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ACQUISITION Facebook Influencer

Variants from €660.00*

€0.00*

per Influencer, plus 450,00 EUR one-time setup fee

Authentic and target group oriented

We design, produce and distribute your brand content. In doing so, we set the highest standards for the quality of the material in order to create authentic journalistic content that is sure to reach your target group.

Reach guarantee - Worldwide!

From our headquarters in Berlin, we supplie over 1,000 publishers across all media in many countries around the world. We always keep an eye on the bottom line and guarantee a minimum reach for your topic.

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Expertise meets unlimited opportunities

First insights into the ALPHA POOL principle

Book your consultation now and learn more

PR and communication - areas of application

PR and communication strategies: B2B & B2C

Our team of experts brings extensive experience in B2B and B2C and understands the specific requirements and challenges that these different markets bring.

From fashion to technology

Our passion for PR work spans an impressive range of industries, including fashion, sports, technology, healthcare and more.

Communication & PR with individual solutions

From TV to online PR to classic PR agencies, crisis PR & corporate PR

We are offering a wide range of services including TV PR, online PR, classic PR, crisis PR and corporate PR. Our focus is on meeting your individual requirements and the specifics of your product or topic in the best possible way.

TV PR:

For a cross-station TV placement, VIP topics are particularly suitable, e.g. a prominent testimonial, events or campaigns with celebrities. But studies, service or advice topics can also be the basis for a placement. An editorial brand placement on TV creates a strong feeling of authenticity and trust among many consumers, as they often think: "If it's presented on TV, it must be true!"

Online PR:

Our editorial team develops journalistically prepared stories on your topic, with various options such as celebrities, events or guides. Online PR offers you the opportunity to increase your brand awareness without being intrusive.

Classic PR - PR agencies:

In traditional PR, we work with a wide range of PR agencies, and we tailor our collaboration to our clients' individual requirements and specific products and issues. This tailored approach enables us to develop effective PR strategies and ensure that our clients' message is communicated in the best possible way.

Crisis PR:

In crisis PR, we are your reliable partner. We stand by your side in turbulent times and work closely with you to develop effective communication strategies and protect your reputation. Our expertise helps you emerge stronger from any crisis.

Corporate PR:

We work closely with your company to shape and protect your corporate identity and reputation. Our customized strategies focus on communicating your messages effectively, both internally and externally. With our extensive experience in corporate PR, we help your company position itself positively and build a strong, trustworthy public image.

Clients who already place their trust in us

Get in touch with us

For 20 years, we have successfully relied on PR and Communication

Our numerous references speak for themselves

Launch des Citroen DS3 Cabrio mit Desperate Housewife Star Eva Longoria in Berlin

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TV production and placement of the "Fila meets Leni Klum - exclusively at DEICHMANN" campaign

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International TV Placement Café Royal Launch

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International campaign with Halle Berry for shoe manufacturer and retailer Deichmann

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Pre-Launch des neuen Toyota Aygo mit Rita Ora am Begin ihrer Karriere

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01. definition of the KPIs

We need to understand our clients' goals (content, CTR, conversions, etc.).

02. set up search criteria

Transfer of the goals into search criteria. When we understand the targets we can search our database accordingly.

03. list with TOP 30

We create a list of up to 30 faces. It is important to include as many potential candidates as possible - so as not to overlook the Perfect Match.

04. focus on TOP 10

Focus on the top 10 for the rest of the process to save time and money.

05. media check

Obtaining further background information with our media panel, both for final implementation and in terms of brand and media fit.

06. prioritization brand ambassadors

Prioritize potential brand faces from 1 - 10 for effective follow-up.

08. set up pitch (deck)

Information for the celebrities or their management. The goal is to create a precise understanding of the brand and the tasks as brand ambassador.

07. strategy development

The strategy forms the input for the pitch towards the brand ambassador as well as the basis for the contract elements. Determination of the exact contract elements and areas of responsibility of the brand ambassador. This step can also take place at an earlier stage.

09. contact

The top 5 celebrities are approached one after the other. This gives us alternatives and a stronger negotiating position in the best case.

10. background check

Avoidance of blind spots with the TOP faces - e.g.: Failure risk, image problems, etc. This step can and should be taken earlier.

11. conclusion of contract

Contract negotiations with the celebrity or its management to obtain the best possible conditions for our clients.

Our category worlds & service highlights

Paid- und Non-Paid-Maßnahmen

Ein einzelnes Gesicht alleine ergibt keine gute Kampagne. Es muss immer im Zusammenspiel mit herausragendem Content und einem ganzheitlichen Konzept erfolgen, dass sowohl Paid- als auch Non-Paid-Maßnahmen beinhaltet.

Unser Ziel als die Celebrity und Influencer Agentur ist es, zusammen mit unseren Kunden das Maximum an Erfolg zu erreichen.

Individuell, datenbasiert, interdisziplinär

Mit unseren Experten und Teams entwickeln wir deshalb Konzepte und Strategien individuell und datenbasiert.

Interdisziplinär können wir darüber hinaus jederzeit Celebrity und Influencer Marketing in Events und Content Produktionen sowie aufmerksamkeitsstarke PR und Media Platzierungen einbetten.

Gleichzeitig: juristische Begleitung durch unseren erfahrenen, externen Anwalt