Celebrity Marketing Agency
Brand Ambassador & Celebrity Endorsement for your campaign.
ALPHA POOL is a celebrity marketing agency based in Berlin and specialized in high performance marketing with the support of celebrity endorsements and brand ambassadors.
We identify suitable celebrities for you:
- Improve your brand image
- Strengthening your brand identity
- More reach and sales
target group oriented, sustainable and authentic!
Target your budget
Avoid weak results with your celebrity campaign
Our job as a celebrity marketing agency for brand ambassadors and celebrity endorsement is not just to identify the perfect brand face for our clients' campaigns. Because, of course, we also advise you on the composition of the entire campaign.
Ideal budget composition
Budgeting plays a central role in celebrity campaigns, as it ensures that financial resources are used effectively.
Only a well-planned budget enables an effective campaign.
Our celebrity database as the key to a high-performance campaign
Brand Ambassador and Celebrity Database
Through our many years of experience and know-how in dealing with celebrities, brand ambassadors and celebrity endorsements, we have one of the largest databases in this field.
Performance, expertise, professionalism
In our work, only concrete performance indicators, comprehensive expertise and transparent workflows count, instead of vague assumptions and gut feelings.
Collaboration Matrix
We use the ALPHA POOL Brand Ambassador Matrix to find the ideal Brand Ambassador for your brand or campaign.
Guaranteed brand fit
Our database offers a wide selection of potential candidates and our structured and proven approach allows us to identify the perfect face for your brand.
All-round service
With our proven system, we offer an all-around service, from a comprehensive list of potential brand ambassadors to a curated selection and seamless booking for a successful collaboration.
Transparent processes - smart algorithms.
Customers who already place their trust in us
Expertise meets unlimited opportunities
First insights into the ALPHA POOL principle
Celebrities act in many ways
B2C
➡︎ Increase awareness
➡︎ USP vs. competition
➡︎ More trust
➡︎ Higher propensity to buy
➡︎ Higher prices
➡︎ More turnover faster
B2B
✓ Higher awareness
✓ USP vs. competitors
✓ Higher purchasing volumes
✓ Lower WKZ
✓ More turnover
➡︎ Better positioning
(Social) Media
✓ Higher recognition
✓ Better performance
✓ Media cooperation
✓ PR effects
✓ Visibility
➡︎ More performance
For 20 years, we have successfully relied on celebrity marketing
Our numerous references speak for themselves
Our approach
11 steps to success
01. definition of the KPIs
We need to understand our clients' goals (content, CTR, conversions, etc.).
02. set up search criteria
Transfer of the goals into search criteria. When we understand the targets we can search our database accordingly.
03. list with TOP 30
We create a list of up to 30 faces. It is important to include as many potential candidates as possible - so as not to overlook the Perfect Match.
04. focus on TOP 10
Focus on the top 10 for the rest of the process to save time and money.
05. media check
Obtaining further background information with our media panel, both for final implementation and in terms of brand and media fit.
06. prioritization brand ambassadors
Prioritize potential brand faces from 1 - 10 for effective follow-up.
08. set up pitch (deck)
Information for the celebrities or their management. The goal is to create a precise understanding of the brand and the tasks as brand ambassador.
07. strategy development
The strategy forms the input for the pitch towards the brand ambassador as well as the basis for the contract elements. Determination of the exact contract elements and areas of responsibility of the brand ambassador. This step can also take place at an earlier stage.
09. contact
The top 5 celebrities are approached one after the other. This gives us alternatives and a stronger negotiating position in the best case.
10. background check
Avoidance of blind spots with the TOP faces - e.g.: Failure risk, image problems, etc. This step can and should be taken earlier.
11. conclusion of contract
Contract negotiations with the celebrity or its management to obtain the best possible conditions for our clients.
Finish your search and start directly with a non-binding and free inquiry.
Simple book your appointment directly with our team.
We are available by phone from Mon. - Fri. 09:00 - 17:00 (CET).
Write us an email and we will answer within 72 hours.
Get to know us and our services
Book your desired appointment - free of charge and without obligation - and one of our customer advisors will contact you.
You would like to become part of our strong network and are interested in a sales partnership? Please feel free to contact our sales team.
You prefer to write to us? Send us an email at any time and we will reply within 72 hours.
Are you an influencer or a manager? Then register with us and participate in our broad customer base.
Inclusion in our talent pool is free of charge, non-binding and can be canceled at any time.