Communication and seeding for the launch of the "LA DOLCE FILA" campaign

TV & online seeding incl. VIP acquisition and content production | ✓ 33 pub. ✓ 228+ million total reach

In August 2024, FILA celebrated its second campaign with the winners of Germany's Next Topmodel, Lea and Jermaine, under the motto "La Dolce FILA" in the "Sturmfreie Bude" in Hamburg. After a visit to the DEICHMANN store, they went to the event, where other stars such as Luna Schweiger, Sharon Battiste and Nicola Cavanis were also on the VIP guest list.

ALPHA POOL was responsible for the conception, VIP acquisition, the production of editorial footage and the subsequent high-reach seeding on TV and online.

VIP acquisition

✓ KPI determination, acquisition & booking

Content production

✓ Support and production of editorial moving image content
✓ Conception and implementation of an exclusive, media-relevant interview with the protagonists
✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial online seeding throughout Germany
✓ 33 publications as online videos and articles as well as on TV
✓ Reported total reach: 228+ million contacts