Conception, implementation and evaluation of a social media workshop

A social media workshop can cover a variety of topics, depending on the specific needs and goals of the organization. Some of the most common topics covered during a social media workshop include:

1. Target Audience(s): To develop a successful social media strategy in a workshop, it is important to know who the target audience is, what their needs are, and what type of messages are important to them.

2. Positioning: How does the brand position itself on the various social media channels? How does it differentiate itself from the competition? What makes you stand out?

3. Channels: On which channels can the brand's target audience be best reached? How does this channel work and which mechanisms are promising for success?

4. Content: Content is not only king but also queen in one person. Nothing is as decisive today as the content that I distribute as a brand on my social media channels.

5. Management: How much effort can and should be put into social media engagement? Multiple languages and channels for multiple markets and/or target groups? Or one fits all?

6. Conversions: What conversion should be achieved? Can a business model be put behind the social media engagement?

The exact topics and activities covered in a social media workshop can vary depending on the company, industry and target audience. As a rule, however, workshops are interactive and offer participants the opportunity to exchange ideas and work out solutions together.