Content marketing for the launch of the new Windows Phone

At the launch of Deutsche Telekom's new Windows Phone, it was presented to a hand-picked crowd of VIPs and celebrities at the "Hotel de Rome" in Berlin Mitte. And it sparked immediately.

Hollywood shooting star Rumer Willis had jetted in from Los Angeles especially for the event. Among other things, the Hollywood actress explained the advantages of her new permanent companion at the glamorous reception for the capital's socialites. For example, the Facebook dedicated line, where you can see and reply to all status messages without having to log in. Direct access to all networks is particularly important to the frequent flyer, who prefers to communicate via Twitter. The same goes for the music/video player for uncomplicated entertainment wherever she is. The invited VIPs, such as Verena Wriedt and Barbara Schöneberger, were particularly keen on Deutsche Telekom's technical innovation: watching the Bundesliga thanks to mobile TV and the included X-Box with all the games.

High-quality guest list

The first smartphone with a Windows operating system offers high-speed Internet communication. With HSPA speed, the phone bundles a wide range of features to simplify both work and leisure.

Just the thing for the success generation. Like Rumer Willis, who uses the genes of action hero father Bruce Willis and film diva mother Demi Moore to launch her own acting career. As perfect organization is behind every glamorous appearance, Berlin's It-Girl Sophia Thomalla and the Ochsenknecht brothers were also delighted with the mobile all-rounder.

The topic of celebrity whispering

The hot topic of the evening: high cell phone bills. It was a good connection that Deutsche Telekom's Managing Director Sales Thomas Berlemann also presented the new flat rates. The Complete Mobil tariffs, from S to XL - phone calls, text messages and Internet for every type of communication made to measure.

At the launch of Deutsche Telekom's new Windows Phone, it was presented to a hand-picked crowd of VIPs and celebrities at the "Hotel de Rome" in Berlin Mitte. And it sparked immediately.

Hollywood shooting star Rumer Willis had jetted in from Los Angeles especially for the event. Among other things, the Hollywood actress explained the advantages of her new permanent companion at the glamorous reception for the capital's socialites. For example, the Facebook dedicated line, where you can see and reply to all status messages without having to log in. Direct access to all networks is particularly important to the frequent flyer, who prefers to communicate via Twitter. The same goes for the music/video player for uncomplicated entertainment wherever she is. The invited VIPs, such as Verena Wriedt and Barbara Schöneberger, were particularly keen on Deutsche Telekom's technical innovation: watching the Bundesliga thanks to mobile TV and the included X-Box with all the games.

High-quality guest list

The first smartphone with a Windows operating system offers high-speed Internet communication. With HSPA speed, the phone bundles a wide range of features to simplify both work and leisure.

Just the thing for the success generation. Like Rumer Willis, who uses the genes of action hero father Bruce Willis and film diva mother Demi Moore to launch her own acting career. As perfect organization is behind every glamorous appearance, Berlin's It-Girl Sophia Thomalla and the Ochsenknecht brothers were also delighted with the mobile all-rounder.

The topic of celebrity whispering

The hot topic of the evening: high cell phone bills. It was a good connection that Deutsche Telekom's Managing Director Sales Thomas Berlemann also presented the new flat rates. The Complete Mobil tariffs, from S to XL - phone calls, text messages and Internet for every type of communication made to measure.

Properties "Content marketing for the launch of the new Windows Phone"

Product category:	Reference

Data according to manufacturer. Errors and changes reserved.

Do you have similar challenges? Our recommendation(s):

5% saved

Tip

PR seeding with guaranteed reach in Germany

Media variant: TV + Online Articles & Video

Why should you book us? Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics editorially, specifically and guaranteed in TV, print and/or online. And it's completely risk-free: you only pay for the placement if we are successful. Your advantages at a glance: ✓ Guaranteed publications: No risk, only results. You only pay if we place successfully. ✓Fast implementation: We complement your PR campaigns quickly and effectively. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Broad coverage: Access to the leading TV, print and online media. ✓Everything from a single source: conception, distribution and, if necessary, production. ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 Let's work together to spread your message in a targeted and successful way! The challenge In order for editorial placement as an unmarked contribution to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editors, photographers and editors. Would you like even more? We offer a wide range of add-ons to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile. The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial preparation of the topic, tailored to the respective target formats ✓ Guaranteed publication in high-reach media ✓ Reporting including evaluation of the overall reach ✓ project management Not included in the price: ✗ Content production VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc. ✗ Legal support ✗ Travel costs incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 We guarantee minimum ranges for each selected package: Media platform / package Minimum reach* TV 0.5 million viewers TV + online articles 40 million p.m. + 0.5 million viewers TV + online articles & video 60 million uU p.m. + 0.5 million viewers Online articles & video 60 million uU p.m. Online articles 40 million uU p.m. Print 0.5 million readers Online + TV + Print 60 million p.m. + 0.5 million viewers + 0.5 million readers ● *How is the reach determined? TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach. Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month. Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media. ● What does the content production include for each selected distribution platform? Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut Print: conception & compilation of background information and image material on your topic ● Note on the use of third-party material Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

Variants from €11,900.00*

€33,915.00* €35,700.00* (5% saved)