Daniel Niemeier - Concept & Strategy in Marketing, eCommerce & Sales

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Service number: AP-10692.1

Daniel Niemeier has been working in the fields of marketing, communication, e-commerce and sales for over 20 years. His focus is on the in-depth analysis and penetration of topics in order to develop targeted strategic and conceptual derivations.

Daniel Niemeier about himself:

I don't like to settle for the easy answers and like to get to the bottom of things. That's why it's certainly not always easy with me - but in any case, you won't run into a wall or a ditch with me that you haven't seen, understood or taken into account beforehand.

I love helping companies of all sizes to set up sensible pitch decks. For me, these decks are the Champions League of all entrepreneurial business plans, because they force entrepreneurs to think carefully about their company or their plans. For many, this is unfamiliar at first - but there always comes a moment when it becomes clear. Thinking about the market for a while has already prevented many bad investments.

What can you expect when you book me?

100% independent advice
Holistic knowledge across many areas
market-based understanding and thinking
Recommendations that I would also use for myself

In which areas does Daniel Niemeier know his way around?

Marketing
communication
sales
eCommerce

General conditions of the quoted hourly rates

All hourly rates quoted refer to the provision of services within the normal business hours of the respective consultant. Unless otherwise stated, these are from Monday to Friday, from 9 a.m. to 6 p.m., German time.

A service outside normal business hours is generally possible, but must be agreed separately. Unless otherwise agreed, the following surcharges shall apply:

Outside normal working hours, i.e. before 9 a.m. or after 6 p.m. German time: 50%
On Saturdays and Sundays: 75%
On public holidays such as Christmas or Easter: 100%

If a service has been booked with ALPHA POOL and is not called up - whether or not this is the responsibility of the commissioning company - a cancellation fee of 50% of the originally offered budget will be due. It is the responsibility of the commissioning company to take out appropriate insurance to cover itself against all types of default risks.

Arrange an appointment directly | Request an offer by e-mail | For inquiries call +49 30 887 12 887

Einige Brands mit denen ich bereits gearbeitet habe

Deichmann - Europe's largest shoe retailer

Deichmann SE was founded in 1913 and has developed into one of the leading shoe retailers in Europe. With over 184 million pairs of shoes sold in 2023 and a strong market position, Deichmann offers companies and consumers high-quality shoes at attractive prices. Date of foundation 1913 Turnover In the 2022 financial year, turnover amounted to approx. 8.1 billion euros(Handelsblatt) Employees Over 49,000 employees (as of December 31, 2023)(Handelsblatt). Number of stores Over 4,000 stores in Europe. Sector Retail (shoe retail) Products and services Women's, men's and children's shoes Sports and leisure shoes Shoe accessories Brand collaborations Active countries Germany, Austria Germany Switzerland Poland Czech Republic France Belgium The Netherlands United Kingdom Italy USA Target groups Price-conscious consumers Families Teenagers and young adults Athletes With its wide range and strong brand partnerships, Deichmann not only offers shoes for every occasion, but also solutions for companies looking for reliable suppliers.

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Giesswein - Innovative manufacturer of sustainable wool clothing and shoes

Giesswein is an Austrian family business that specializes in the production of high-quality wool clothing and shoes. With innovative products and sustainable materials, Giesswein has established itself as a leading supplier in the textile industry. Date of foundation: 1954 Sector: Textile and shoe industry Products and services Wool shoes Slippers Wool clothing Accessories Active in the following countries Austria, Germany Germany, Austria Switzerland USA Other European countries Target groups Price level: Medium to high price segment Age structure: Adults of all ages

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Holzkern - Nature-inspired watches and jewelry

Holzkern is a brand of Time for Nature GmbH, which specializes in the production of unique watches and jewelry made from natural materials. The company attaches great importance to sustainable design and natural beauty in order to offer each customer an individual piece of nature. History and position in the industry Since its foundation, Holzkern has made a name for itself as an innovative supplier of accessories that combine a connection to nature with modern design. With a growing presence in Germany and Austria, the company has consolidated its position in the jewelry and watch industry. Date of foundation The exact founding date of Holzkern is not specified. Turnover Current turnover figures for Holzkern are not publicly available. Number of employees The number of employees at Holzkern is not specified. Number of stores Holzkern currently operates 10 physical stores in Germany and Austria. Industry Watch and jewelry industry Products and services Wristwatches Jewelry (necklaces, earrings, bracelets, rings) handbags Sunglasses Bandlets Gift cards Active in the following countries Germany, Austria Austria International online sales Target groups Price segment: Middle class Age group: Young adults to middle age SEO title and meta description SEO title: Holzkern - nature-inspired watches & jewelry Meta Description: Discover Holzkern: Unique watches and jewelry made from natural materials for individual personalities. Sustainable design meets natural beauty.

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NanoRepro AG - Innovative market leader for self-diagnostics and nutritional supplements

NanoRepro AG, based in Marburg, Germany, is a leading company in the development, manufacture and distribution of CE-certified rapid tests for self-diagnosis and nutritional supplements for home and professional use. Since its foundation, NanoRepro AG has established itself as an innovation leader in self-diagnostics, offering a wide range of products tailored to the health needs of consumers. Date of foundation: 2006 Turnover: 3.25 million euros in 2023 Number of employees: 13 in 2025 Industry: Medical self-tests and nutritional supplements Products and services Rapid tests for self-diagnosis Nutritional supplements Active in the following countries Germany, Austria Austria Target groups Health-conscious consumers of all age groups People with an interest in preventive health care

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Dr. med. Christine Schrammek Kosmetik - Innovative pioneer in the skin care industry

Dr. med. Christine Schrammek Kosmetik is a family-run company based in Düsseldorf that has established itself in the professional cosmetics industry through decades of experience and the highest quality standards. Known for innovative care products and dermatological expertise, the brand stands for customized care concepts that are valued by beauty professionals and doctors worldwide. Date of foundation: 1964 Turnover: Turnover category: 10 - 50 million euros (source: wer-zu-wem.de) Number of employees: 34 in Germany (source: wer-zu-wem .de) Sector: Cosmetics industry Products and services: GREEN PEEL® herbal peel treatment Care series for different skin needs Dermatologically developed cosmetic products College for dermatological cosmetics International training center for beauticians Active in the following countries: Germany USA South Korea Thailand Chile Target groups: End consumers with an interest in high-quality skin care Professional beauticians and beauty experts Dermatologists and medical professionals

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Sunday Natural - premium manufacturer of natural food supplements

Sunday Natural is a leading German producer of high-quality, natural food supplements and superfoods based in Berlin. The company attaches great importance to the purity, sustainability and transparency of its products. History and position in the industry Founded in 2013 by a team of nutritionists and therapists, Sunday Natural was born out of the desire to offer high-quality vitamins, supplements and teas. Today, the company is one of the most renowned manufacturers in Germany and operates its own research and development department in Berlin. Founding date 2013 Turnover In 2023, the company value was estimated at 600 to 800 million euros. Source Number of employees Between 51 and 200 employees. Source Sector Health, wellness & fitness Products and services vitamins Food supplements Superfoods Teas Essential oils Active in the following countries Germany, France France, Germany Austria The Netherlands Italy Poland Great Britain Target groups Health-conscious end consumers of all age groups Customers with medium to higher income

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Voestalpine - Innovative steel and technology group from Austria

Voestalpine AG is a leading company in the steel and technology industry based in Linz, Austria. Founded in 1995, the company evolved from the nationalized VÖEST (Vereinigte Österreichische Eisen und Stahlwerke) and is now a major player in the European steel sector. Date of foundation 1995 Turnover In the 2022 financial year, Voestalpine generated revenue of EUR 11.5 billion(Wikipedia) Employees Approx. 46,400 employees (as of 2022)(Wikipedia). Number of branches Over 500 production and sales locations in more than 50 countries worldwide. Industry Steel industry Steel technology Automotive supplier Products and services Flat steel products Tool steel Rails and switches for rail transportation Automotive body parts Composite materials and solutions for the construction industry Active countries Austria, Germany Austria Germany Switzerland, France France, Germany USA Brazil China India Target groups Industrial customers Automobile manufacturers Construction companies Public transportation companies Price-conscious consumers in the construction and industrial sectors Voestalpine offers customized solutions for various industries and supports companies in increasing their efficiency through innovative technologies and high-quality products.

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Toyota - Leading car manufacturer with global reach

Toyota is a leading global car manufacturer known for its innovative strength and high quality. With a strong focus on sustainable mobility and cutting-edge technologies, Toyota plays a crucial role in the automotive industry. Founding date The company was founded in 1937. Turnover Toyota's turnover in 2022 amounted to approximately USD 281.4 billion(Statista) Employees Toyota employed around 360,000 people in 2022(Toyota Global) Number of branches Toyota has over 50 production facilities and countless sales outlets worldwide. Industry Automotive industry Products and services Passenger cars and commercial vehicles Hybrid and electric vehicles Automotive components Financial services for vehicle buyers Active countries Japan USA USA Germany Australia India Chinaand many more. Target groups Private customers families Business customers Vehicle fleet operators Price-sensitive buyers Environmentally conscious consumers Toyota offers a wide range of vehicles and services tailored to the different needs of end consumers. With a clear focus on quality and innovation, Toyota is the right choice for sustainable mobility.

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ABUS - Leading provider of security technology

ABUS August Bremicker Söhne KG, founded in 1924, is a German manufacturer of preventive security technology based in Wetter (Ruhr). As the market leader in the security industry, ABUS offers innovative solutions for home security, mobile security and property security. Date of foundation 1924 Turnover Estimated turnover of 310 million euros (as of 2016)(Wikipedia). Employees Around 4,000 employees (as of 2021)(Wikipedia). Number of branches ABUS is internationally active in several countries. Industry Security technology Products and services Locks and locking systems Smoke alarms Video surveillance systems Alarm systems Access control systems Smart home solutions Active countries Germany, Austria Belgium China Denmark, France Denmark France Great Britain Italy, Austria Austria Austria Poland Switzerland USA Target groups Private households Small and medium-sized enterprises Commercial customers ABUS offers customized security solutions that meet the different requirements of its customers and thus strengthens security in private and commercial areas.

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Bayer AG - A leading pharmaceutical and biotechnology company

Bayer AG, founded in 1863, is one of the largest multinational companies in the pharmaceutical and biotechnology industry. Headquartered in Leverkusen, Germany, Bayer offers innovative solutions in the fields of health care and agricultural sciences and has established a significant position in the global market. Founding date August 1, 1863 Turnover In 2023, Bayer achieved sales of 50.74 billion euros(Bayer). Employees Over 101,000 employees (as of 2022)(Bayer). Number of branches Bayer is active in over 150 countries worldwide. Industry Pharmaceutical industry Biotechnology Agrochemicals Products and services Prescription drugs Over-the-counter medicines Plant protection products Seeds and plant biotechnology Diagnostic technologies Active countries Germany USA USA France Sweden Italy Brazil India China Mexico Target groups Hospitals and clinics Doctors and healthcare providers Farmers and agricultural businesses General consumers of medicines Patients and their families Bayer offers a variety of solutions for different target groups and is strongly committed to research and development to create sustainable products for health and agriculture.

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E.ON - Leading energy service provider in Europe

E.ON SE, founded in 2000, was created through the merger of the energy companies VEBA and VIAG and is today one of the largest providers of energy and services in Europe. With a strong market position and a focus on renewable energies, E.ON plays a decisive role in supplying energy to businesses and households. Date of foundation 2000 Turnover In 2022, E.ON achieved sales of 115 billion euros(E.ON). Employees Over 69,000 employees (as of 2022)(E.ON). Number of branches E.ON is active in 15 countries. Sector Energy management and supply Renewable energies Energy Networks Products and services Power supply Gas supply Energy grids Renewable energies Energy services Smart home solutions Active countries United Kingdom United Kingdom Sweden Austria Italy Italy France Spain Romania Poland Target groups Households Small and medium-sized enterprises Large companies Public institutions Industrial customers E.ON offers customized solutions for various customer groups and supports companies in their transformation towards a more sustainable energy future.

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