Brand Profile

Deichmann - Europe's largest shoe retailer

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Deichmann - Europe's largest shoe retailer

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Deichmann SE was founded in 1913 and has developed into one of the leading shoe retailers in Europe. With over 184 million pairs of shoes sold in 2023 and a strong market position, Deichmann offers companies and consumers high-quality shoes at attractive prices.

Date of foundation

1913

Turnover

In the 2022 financial year, turnover amounted to approx. 8.1 billion euros(Handelsblatt)

Employees

Over 49,000 employees (as of December 31, 2023)(Handelsblatt).

Number of stores

Over 4,000 stores in Europe.

Sector

  • Retail (shoe retail)

Products and services

  • Women's, men's and children's shoes
  • Sports and leisure shoes
  • Shoe accessories
  • Brand collaborations

Active countries

  • Germany, Austria
  • Germany
  • Switzerland
  • Poland
  • Czech Republic
  • France
  • Belgium
  • The Netherlands
  • United Kingdom
  • Italy
  • USA

Target groups

  • Price-conscious consumers
  • Families
  • Teenagers and young adults
  • Athletes

With its wide range and strong brand partnerships, Deichmann not only offers shoes for every occasion, but also solutions for companies looking for reliable suppliers.