Design, implementation and evaluation of a brand workshop

A brand workshop can cover a variety of topics, depending on the specific needs and goals of the company. Some of the most common topics covered during a brand workshop are:

1. Brand identity: this is about defining the brand's values, mission and vision, and developing a unified message that aligns with those values.

2. Target audience analysis: to develop a successful brand strategy, it is important to know who the target audience is, what their needs are and what kind of messages will appeal to them.

3. Positioning: How does the brand position itself in the market? How does it differentiate itself from the competition? What unique advantages does it offer?

4. Communication strategy: how can the brand most effectively communicate its message? What channels should be used to reach the target audience? How to ensure that the message is unified and consistent?

5. Design and visual identity: What should the brand's look and feel be? What colors, fonts, and design elements best match its values and message?

6. Implementation: How can the brand be successfully implemented to ensure a consistent message? How can employees and customers be engaged to support the brand?

The exact topics and activities covered in a brand workshop can vary by company, industry and target audience. However, workshops are usually interactive and provide an opportunity for participants to share ideas and collaborate on solutions.