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Documentary "How to eat right?"

Reference Bayer AG with Hardy Krüger Jr. Campaign conception & Implementation VIP acquisition Talk event production Documentation production Editorial placement <-

"How do I eat right? A journey with Hardy Krüger Jr." A corporate film for Bayer AG on the subject of world nutrition. 
In the entertaining documentary, the actor, family man and trained chef Hardy Krüger jr. embarks on a journey to discuss the question of optimal and sustainable nutrition. In the process, the topics of world nutrition, species extinction and climate change are taken up and illuminated from the perspective of some of the most renowned experts in their respective fields.

ALPHA POOL was responsible for the overall concept, the cinematic implementation including the acquisition of all protagonists as well as the activation via media.

 

VIP-AKQUISE

KPI-Eruise, Acquisition & Booking of Hardy Kruger Jr.
 Acquisition of all other protagonists and renowned experts from science, business and politics

EVENT PRODUCTION

Planning and implementation of a talk format with a high-reach media partner

CONTENT PRODUCTION

Conception and implementation of the entire campaign
Production of an objective, independent moving image documentary
30-minute documentary with world-renowned experts
Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
Conceptualization and editorial preparation of the content

COMMUNICATION & PLACEMENT

Conception, coordination and implementation of a media cooperation
Set-up and implementation of a social media campaign
Editorial extension through extended PR measures
 Editorial placement nationwide
 108 Publications
On TV, print, online and social media
 reported total reach: over 221 million contacts

Reference Bayer AG with Hardy Krüger Jr. Campaign conception & Implementation VIP acquisition Talk event production Documentation production Editorial placement <-

"How do I eat right? A journey with Hardy Krüger Jr." A corporate film for Bayer AG on the subject of world nutrition. 
In the entertaining documentary, the actor, family man and trained chef Hardy Krüger jr. embarks on a journey to discuss the question of optimal and sustainable nutrition. In the process, the topics of world nutrition, species extinction and climate change are taken up and illuminated from the perspective of some of the most renowned experts in their respective fields.

ALPHA POOL was responsible for the overall concept, the cinematic implementation including the acquisition of all protagonists as well as the activation via media.

 

VIP-AKQUISE

KPI-Eruise, Acquisition & Booking of Hardy Kruger Jr.
 Acquisition of all other protagonists and renowned experts from science, business and politics

EVENT PRODUCTION

Planning and implementation of a talk format with a high-reach media partner

CONTENT PRODUCTION

Conception and implementation of the entire campaign
Production of an objective, independent moving image documentary
30-minute documentary with world-renowned experts
Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
Conceptualization and editorial preparation of the content

COMMUNICATION & PLACEMENT

Conception, coordination and implementation of a media cooperation
Set-up and implementation of a social media campaign
Editorial extension through extended PR measures
 Editorial placement nationwide
 108 Publications
On TV, print, online and social media
 reported total reach: over 221 million contacts

Properties "Documentary "How to eat right?""
Media variant: TV + online articles &amp; video + print, Social Media
Product category: Reference
Reference for: Campaign conception, Campaign production, Celebrity / VIP acquisition, Content production, Corporate film, Editorial moving image content production, Event concept, Event production, Interview Production, Media placement, Photo content production, Social media campaign
Target market: Germany
Industry: Healthcare &amp; Pharma, Sustainable
Data according to manufacturer. Errors and changes reserved.
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