Documentary "How to eat right?"
Reference Bayer AG with Hardy Krüger Jr. ✓Campaign conception & Implementation ✓ VIP acquisition ✓ Talk event production ✓ Documentation production ✓ Editorial placement <-
"How do I eat right? A journey with Hardy Krüger Jr." A corporate film for Bayer AG on the subject of world nutrition.
In the entertaining documentary, the actor, family man and trained chef Hardy Krüger jr. embarks on a journey to discuss the question of optimal and sustainable nutrition. In the process, the topics of world nutrition, species extinction and climate change are taken up and illuminated from the perspective of some of the most renowned experts in their respective fields.
ALPHA POOL was responsible for the overall concept, the cinematic implementation including the acquisition of all protagonists as well as the activation via media.
VIP-AKQUISE
✓ KPI-Eruise, Acquisition & Booking of Hardy Kruger Jr.
✓ Acquisition of all other protagonists and renowned experts from science, business and politics
EVENT PRODUCTION
✓ Planning and implementation of a talk format with a high-reach media partner
CONTENT PRODUCTION
✓ Conception and implementation of the entire campaign
✓ Production of an objective, independent moving image documentary
✓ 30-minute documentary with world-renowned experts
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Conceptualization and editorial preparation of the content
COMMUNICATION & PLACEMENT
✓ Conception, coordination and implementation of a media cooperation
✓ Set-up and implementation of a social media campaign
✓ Editorial extension through extended PR measures
✓ Editorial placement nationwide
✓ 108 Publications
✓ On TV, print, online and social media
✓ reported total reach: over 221 million contacts
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