E.ON Powergames Placement

Reference E.ON with Sarah Engels ✓ Content Production ✓ Editorial Placement -

While they shine on their own on social media, singer Sarah Engels and ex-"Bachelor" Paul Janke had to combine their energy in a promotionally effective way for their title defense at the "E.ON Powergames". The interactive live game required teamwork, for example being the first to escape from the Escape Cube. They received virtual support from Facebook users.

To place the E.ON Powergames beyond social media in the traditional media, ALPHA POOL produced editorial branded content and placed it on TV and online.

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Converting and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 35 publications
✓ in TV and online
✓ reported total reach: 135 million contacts