Lidl Kong Strong campaign with Lothar Matthäus

Reference: Lidl Kong Strong campaign

Celebrity PR and editorial placement in German TV and online media for the Lidl campaign promoting the new special edition of the Kong Strong energy drink with Lothar Matthäus.

Communication and placement

• ✓ Editorial placement in TV and online media across Germany
• ✓ Over 32 placements
• ✓ Reported total reach over 247 million (unique users per month and TV viewers)
• ✓ Support for the accompanying social media campaign