Fastvertising: The future of marketing - decouple the effectiveness of your advertising from the size of your budget

Fastvertising, the art of lightning-fast advertising, defines the modern marketing landscape. In a world where trends and events happen in real time, fastvertising is the answer.

This strategy allows brands to react quickly to current developments, spread their messages at lightning speed and create a strong connection with their target audience.

Fastvertising allows brands to keep their finger on the pulse and set trends instead of chasing them. It is the art of delivering the right message at the right moment to capture the attention of consumers. And at a fraction of the usual cost.

The most prominent example of fastvertising - Ryan Reynolds:

In 2018, Ryan Reynolds joined Aviation Gin. Thanks to the fastvertising mechanism, the company was able to acquire new customers very quickly and increase its sales. The sale of Aviation Gin in 2020 brought him around 610 million dollars.

And the gin was no one-hit wonder. In 2019, Ryan Reynolds acquired a 25% stake in MINTmobile and used the fastvertising mechanic to promote the product. This enabled the company to gain enormous reach, acquire new customers and increase its sales. In March 2023, he sold the company to T-Mobile for 1.35 billion dollars.

What are the benefits of fastvertising for you as a company?

1. The decisive element in fastvertising is the speed of implementation and not the advertising budget used.
   
2. This makes a company's ability to react quickly and creatively a decisive factor.
   
3. Small and medium-sized companies in particular can increase their efficiency many times over and thus compete with their larger competitors.

What are the core elements of fastvertising?

1. Trend scouting: picking up on existing trends & stories
2. Storytelling: Creation of a suitable branded story
3. Influencers & VIPs: Identification of suitable protagonists
4. Content production: Outstanding production of photo, video, text
5. Push on all channels: Owned/Earned/Paid
   
6. Speed: From 0 to 100 within 24 hours

Why are we your partner for Fastvertising?

✓ Our production teams are ready in 24 hours - globally

✓ We specialize in exceptional content productions

✓ We monitor all media trends

✓ Large network of media partners

✓ Access to over 6,000 talents (celebrities, influencers, etc.)

✓ Top creative team for storylines with viral potential

✓ Fast response time within 24 hours

What qualifications do you need?

• In order to be able to act quickly, we need to predefine budgets & KPIs & calculate
• So that we can react within 24 hours if the worst comes to the worst
• This also means that we have to eliminate bureaucratic hurdles
• And that we have to agree on a small core team for quick decision-making
• These requirements enable owner-managed SMEs in particular to be faster than the competition
• All it takes - is a strong will and quick decisions

Examples of fastvertising:

Ryan Reynolds and MINTmobile

Ryan Reynolds and Aviation Gin