Festival of Lights

Reference E.ON with Jürgen Vogel ✓ Content Production ✓ Editorial Placement -

Creativity meets energy: as part of this year's Festival of Lights in Berlin, energy supplier E.ON invited actors Sibel Kekilli and Jürgen Vogel, as well as influencers and festival-goers, to an exclusive art event at the Hotel de Rome. During a joint workshop, the guests were able to pool their creativity and create light artworks using modern virtual reality technology.

ALPHA POOL produced editorial content in the process and ensured a large media reach with numerous online placements.

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonists
✓ Converting and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 31 publications
✓ as online article and online video
✓ reported total reach: 136 million contacts