International Launch Event: "Ellie Goulding Collection"

Reference Deichmann with Ellie Goulding ✓ VIP acquisition ✓ VIP guest list ✓ Fashion event conception & production ✓ Live performance ✓ Content Production ✓ Teaser Spots ✓ Editorial Placement -

For the European launch of the "Ellie Goulding for Deichmann" collection, ALPHA POOL conceived an international event in London to which a select circle of journalists, bloggers and celebrities from 13 European Deichmann stores were invited. They were treated to a spectacular fashion show and a no less breathtaking live acoustic performance by Ellie Goulding herself.

In addition to the conception of the event, ALPHA POOL took over the complete event management including the staging of the fashion show, the international guest management and VIP booking, the content production and the Europe-wide guaranteed placement in the media of the individual markets.

VIP BOOKING

✓ Establishment and acquisition of national VIPs and influencers from each market

EVENT PRODUCTION

✓ Conception & Execution of the international launch event in London
✓ VIPs and guests from 13 European Deichmann stores
✓ Conception & implementation of an extraordinary fashion show to perfectly stage the collection in the look&feel of the campaign
✓ Including live acoustic performance by Ellie Goulding

CONTENT PRODUCTION

✓ Support and market-specific production of editorial moving image and photo content with numerous production teams
✓ Conceptualization and execution of exclusive, media-relevant interviews with Ellie Goulding and VIP guests
✓ Production of social media spots announcing the collection
✓ Market-specific preparation and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Placement concept for 13 countries
✓ Online teaser spots for DEICHMANN, Dosenbach and vanHaren
✓ 617 Publications
✓ in TV, print, online and social media
✓ in 13 European markets
✓ reported total reach: over 811 million contacts