International TV Placement Café Royal Launch

Reference Café Royal with Robbie Williams ✓ Content Production ✓ Editorial Placement <-

In 2014, Swiss coffee brand Café Royal sent Robbie Williams on a secret mission as an "agent of good taste." The launch was kicked off with a press conference in Paris, the highlight of which was a live performance by Robbie Williams.

ALPHA POOL produced exclusive editorial content here and ensured a huge media response with numerous TV placements in Germany, Switzerland and France.

CONTENT PRODUCTION

✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ conception and editorial preparation of the content for the markets Germany, Switzerland and France

COMMUNICATION & PLACEMENT

✓ Editorial placement in Germany, Switzerland and France
✓ 33 publications
✓ in TV
✓ reported total reach: 20.4 million contacts