International campaign with Halle Berry for shoe manufacturer and retailer Deichmann

Reference Deichmann with Halle Berry ✓ContentProduction ✓EditorialPlacement -

ALPHA POOL accompanied the cooperation of the shoe giant Deichmann with Oscar winner Halle Berry. The highlight of the marketing measures was the visit to the Berlin flagship store, where the Hollywood beauty personally stood at the cash register and advertised her collection.

ALPHA POOL implemented this campaign and produced behind-the-scenes material both as photos and moving images. Together with the detailed and sympathetic interview with Halle Berry, this was then used for the wide-reaching PR work.

CONTENT PRODUCTION

✓S upport and production of editorial moving image and photo content.
✓Conception and realization of an exclusive, media-relevant interview with the protagonist
✓Production and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ 408Publications
✓ Editorial placement nationwide
✓ in TV, print and online
✓ ReportedTotal reach: over 470 million contacts