Joop flagship store opening with VIP guest list and star DJane

TV, Online & Print Placements incl. Content Production | ✓ 162 Publications ✓ 224+ Million Total Reach

VIP Event for the JOOP! Flagship Store Opening – the first of the JOOP! brand in Germany at the Kö-Bogen in Düsseldorf with various celebrities and a performance by the DJ duo Dapayk&Padberg featuring supermodel Eva Padberg.

Innovation, luxury, and plenty of celebrities. Joop! invited guests to the opening of the new flagship store and transformed the Kö-Bogen into a stage for fashion, design, and stars. Along with numerous other guests, prominent figures such as Eva Padberg, Jasmin Schwiers, Eva Hassmann, Larissa Marolt, and Thomas Heinze celebrated an evening of superlatives. The musical highlight was provided by Dapayk&Padberg, where none other than supermodel Eva Padberg showcased her voice and performed commercially with her husband Niklas Worgt for the first time.

About 250 invited guests – including Mayor Gudrun Hock and numerous media representatives – followed the invitation of the Holy Fashion Group, to which JOOP! belongs, to experience an evening dedicated to fashion and design amidst flashlights, champagne, and flying finger food. Also expected were Melanie Bergner, Nele Kiper, Eva Imhof, Angela Knobloch, Nina Moghaddam, along with actors such as Raùl Richter and Anna Katharina Samsel. Particularly pleasant: The high-profile guests enjoyed an exclusive arrival and departure courtesy of the Mercedes-Benz shuttle service.

Communication & Placement

✓ Editorial placement nationwide

✓ 162 publications in TV, print, and online

✓ Reported total reach: 224+ million contacts