Kabel1 TV advertising: media planning and buying - increase your brand awareness with advertising on one of Germany's top TV stations

We take over the placement of their advertising on Kabel eins on behalf of our customers. In doing so, we advise them on the selection of suitable formats and the appropriate times for broadcasting their spots.

Our service usually includes the following steps:

1. Target group analysis: Analysis of the target groups and identification of the appropriate formats on Kabel eins that best fit this target group.

2. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on Kabel eins.

3. Obtaining quotes: We obtain quotes from Kabel eins for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the reach of the formats.

4. Negotiation: We negotiate the best conditions with Kabel eins for the broadcast of your TV commercials in terms of price, airtime and reach.

5. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV advertising.

6. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way.

Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.