Kidz Bop album release party in Berlin

TV & online placement incl. VIP acquisition, event & content production | ✓ 21 publ. ✓ 140+ million total reach

In January 2024, we celebrated the release of the new KIDZ BOP Germany album at the Spreehalle Berlin with many children and celebrity guests, including Alessandra Meyer-Wölden, Charlotte Würdig and Magdalena Brzeska. A special highlight was the premiere of the music video "Zukunft Pink" and a mini-concert by the Kidz Bop Kids.
KIDZ BOP is the #1 children's music brand, with the biggest pop hits of today, sung by kids for kids. Since its inception, the family-friendly music brand has sold more than 24 million albums and generated over 11 billion streams worldwide.

ALPHA POOL was responsible for the conception and realization of the family-friendly release event including a concert, VIP acquisition, the production of editorial footage and the subsequent high-reach placement on TV and online.

VIP acquisition

✓ KPI determination, acquisition & booking

Event production

✓ Conception and implementation of the release event incl. concert

Content production

✓ Support and production of editorial moving image and photo content

✓ Conception and realization of an exclusive, media-relevant interview with the prominent guests

✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial placement throughout Germany

✓ 21 publications on TV and online

✓ Reported total reach: 140+ million contacts