Launch of Café Royal with Robbie Williams in Germany, Switzerland and France - including a concert by the superstar

Café Royal with Robbie Williams - Music Marketing at it's Best ... ✓ Music marketing ✓ Celebrity marketing ✓Coffee marketing

In 2014, Café Royal sent Robbie Williams on a secret mission as an "agent of good taste" and commissioned ALPHA POOL with content creation and communication in Germany, Switzerland and France.

Café Royal announced its collaboration with British superstar Robbie Williams at a press conference in Paris on December 1, 2014. Robbie Williams himself presented the new campaign for the core market of France.

The drink is his absolute passion, but Robbie Williams is not known for coffee gossip. We met Robbie at a launch event with the British pop star as an "agent of good taste" in Paris! He revealed to us behind the scenes how much of the royal drink he consumes every day.

ALPHA POOL was responsible for the content production, discipline and successful media placement in the target markets.