Launch of "Rocher" & "Raffaello" ice creams

Reference Ferrero with Collien Ulmen-Fernandes ✓ VIP acquisition ✓ Event production ✓ Content production ✓ Editorial placement -

In the summer of 2021, the confectionery manufacturer Ferrero surprised with a new highlight: the popular classics "Rocher" and "Raffaello" were launched as ice cream varieties and were to be promoted through PR measures.

ALPHA POOL initiated a tasting campaign with Collien Ulmen-Fernandes as a celebrity influencer and thus ensured great awareness through high-reach PR placements.

VIP BOOKING

✓ KPI Definition, Acquisition & Booking of Collien Ulmen-Fernandes

EVENT PRODUCTION

✓ Conception & Execution of the PR event in Berlin

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image content
✓ conception and realization of an exclusive, media-relevant interview with the protagonist
✓ Packaging of the material for media use

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 19 publications
✓ in TV, online and social media
✓ reported total reach: 174 million contacts