Launch of the Sophia Thomalla Collection

Reference Deichmann with Sophia Thomalla ✓ Social media spot production ✓ Event production ✓ Content production ✓ Editorial placement <-

In 2016, DEICHMANN launched a shoe collection with Sophia Thomalla, which was to get additional awareness via measures in the classic media and on social media.

For this, ALPHA POOL produced exclusive behind-the-scenes material as well as teaser spots at the campaign shoot and initiated a sensational PR appointment at the DEICHMANN flagship store in Berlin.

EVENT PRODUCTION

✓ Conception & Execution of a launch event with Sophia Thomalla in the look&feel of the campaign
✓ At the Berlin flagship store with selected press

CONTENT-PRODUCTION

✓ Conception & Production of social media spots
✓ Accompaniment of campaign shooting and production of exclusive behind-the-scenes material
✓ Accompaniment of the PR appointment and production of editorial moving image and photo content
✓ Conception and execution of exclusive, media-relevant interviews with the protagonist
✓ Preparation and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 181 Publications
✓ in TV, print, online and social media
✓ Reported total reach: over 291 million contacts