Brand Profile
Lexus - Toyota's luxury brand for premium vehicles
Lexus is the luxury vehicle division of the Japanese car manufacturer Toyota Motor Corporation and was founded in 1989. The brand has established itself as a leader in the premium vehicle sector and offers a wide range of high-class automobiles in more than 90 countries.
Date of foundation
1989
Turnover
Details of current sales figures are not specified.
Number of employees
Details on the number of employees are not specified.
Number of branches
Lexus sells vehicles through a global network of authorized dealers, exact figures are not available.
Industry
- Automotive industry
- Luxury vehicles
Products and services
- Sedans (e.g. Lexus LS, ES)
- SUVs (e.g. Lexus RX, NX, LX)
- Coupés (e.g. Lexus RC)
- Hybrids and all-electric vehicles (e.g. Lexus RX 450h, RZ 450e)
Active countries
- Japan
- USA
- USA Germany
- United Kingdom
- United Kingdom France
- Australia
- Canada
Target groups
- Premium market
- Wealthy private customers
- Business customers in fleet leasing
- Environmentally conscious consumers (for hybrid and electric vehicles)
Lexus offers a combination of luxurious design, advanced technology and outstanding customer service that enables the brand to hold its own in a highly competitive market.