Lidl - Europe's discount grocer with a global footprint
Lidl is an internationally active German retail company specializing in the sale of food products. It was founded in 1930 by Josef Schwarz and today belongs to the Schwarz Group. The company is headquartered in Neckarsulm, Germany. Originally established as a food wholesaler in Germany, Lidl began its expansion as a discounter in the 1970s and has since become one of the largest food discounters in Europe. With thousands of stores in more than 30 countries, including many European countries as well as the U.S., Lidl has achieved an impressive global footprint. Its strategy of operating cost-efficiently and providing high-quality products at low prices has enabled it to achieve a dominant position in many markets where it is present.
Products or product groups:
1. Fresh foods (e.g., fruits, vegetables, meats)
2. Frozen foods
3. Beverages
4. Bread and bakery products
5. Dairy products
6. Non-food items (e.g. household goods, clothing)
7. Organic products
8. Prepared and canned foods
9. Seasonal items (e.g. Christmas and Easter products)
10. Own brand items in various categories.
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