Making-of: Athlashion campaign shooting

Reference Deichmann with Eva Padberg ✓ Content production ✓ Editorial placement <-

In 2017, top model Eva Padberg was in front of the camera for Deichmann's "Athlashion" campaign. For the launch, the campaign was to also be pushed via PR measures with a wide reach.

For this, ALPHA POOL produced exclusive behind-the-scenes material during the shoot and ensured a major media impact at the campaign launch.

CONTENT PRODUCTION

✓ Accompaniment and production of editorial behind-the-scenes moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ converting and editing content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 105 publications
✓ in TV, print and online
✓ reported Total reach: over 145 million contacts