Making of Fila campaign shoot

Reference Deichmann with Leni Klum ✓ Content production ✓ Editorial placement<-

In spring, Deichmann launched a FILA sneaker collection, exclusively put together by model Leni Klum. The launch of the campaign was pushed by broad PR measures.

For this, ALPHA POOL accompanied the campaign shoot in Los Angeles with a making-of team and placed the topic in the media in an attention-grabbing way.

CONTENT PRODUCTION

✓ Accompanying the campaign shoot
✓ Production of behind-the-scenes material
✓ Conception and realization of an exclusive, media-relevant interview with Leni Klum
✓ Construction and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial Placement Germany-wide
✓ 48 publications
✓ in TV and online
✓ reported total reach: over 347 million contacts