Men's fashion presented in a different way - Lena Gercke for JOOP!

Lena Gercke for JOOP! ✓ Campaign shoot ✓ Premium content ✓ Behind the scene

In 2017, Lena Gercke was used for the JOOP! men's collection. In her hotel room, the top model seductively stages a men's shirt and poses for the camera as a man's dream come true.

The campaign attracted enormous media attention due to its unusual concept - a woman as the face of men's fashion.