Music marketing for the energy bar Enexy incl. music video with Johannes Heesters in a duet with Harris
Music marketing for Enexy with Jopi Heesters and rapper Harris ✓ Music marketing ✓ Celebrity marketing ✓Video shoot
ALPHA POOL came up with something very special for the launch campaign of the energy bar Enexy: A remix including a video shoot with one of the world's oldest living musicians. Johannes Heesters, who re-recorded an old song in a duet with the rapper Harris, was engaged for the campaign. At the time, Jopi Heesters was the world's oldest active entertainer.
As an agency, ALPHA POOL specializes in music marketing and repeatedly incorporates the power of music into campaigns.
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