PR campaign for the Neudorff self-catering kit with Tim Raue

TV & online placement incl. VIP acquisition & content production | ✓ 42 publ. ✓ 260+ million total reach

In spring 2024, the new self-catering kit with seasonal seeds and everything you need to grow your own garden or balcony for the different seasons was launched at a PR event organized by Neudorff. Also present: celebrity chef Tim Raue, who showed the invited influencers how to prepare fresh vegetables creatively and deliciously with a small tasting session.

ALPHA POOL was responsible for VIP acquisition, produced editorial footage and placed it on TV and online with a wide reach.

VIP acquisition

✓ KPI determination, acquisition & booking of Tim Raue

Content production

✓ Support and production of editorial moving image and photo content

✓ Conception and implementation of an exclusive, media-relevant interview with the protagonist

✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial placement throughout Germany

✓ 42 publications on TV and online

✓ Reported total reach: 260+ million contacts