PR seeding for the "Deichmann moves" initiative

TV and online placement I VIP acquisition I Content Production I ✓ 47 Publ. I ✓ 340+ million total reach

Launched in 2024, the "DEICHMANN bewegt: Deutschlands fitteste Grundschule" initiative promotes the health and fitness of primary school children in Germany. Over 140 schools with more than 20,000 pupils collected over 200,000 sports units from January to May. The program includes exercises in agility, coordination, stretching, strength, endurance and community to awaken the joy of movement and bring about long-term positive lifestyle changes. Rohr Primary School from Lower Bavaria won first place and was awarded the prize at an event with patron Magdalena Brzeska, who emphasized the importance of exercise in everyday life.

ALPHA POOL was responsible for VIP acquisition, the production of editorial footage and the subsequent high-reach placement on TV and online.

VIP acquisition

✓ KPI determination, acquisition & booking

Content production

✓ Support and production of editorial moving image and photo content

✓ Conception and implementation of an exclusive, media-relevant interview with the protagonists

✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial placement throughout Germany

✓ 47 publications on TV and online

✓ Reported total reach: 340+ million contacts