Lidl Spar Academy campaign with Jimi Blue Ochsenknecht

Reference: Lidl Spar Academy campaign

Celebrity PR and editorial placement in German TV and online media for the Lidl campaign promoting the Spar Academy with Jimi Blue Ochsenknecht.

Communication and placement

• ✓ Editorial placement in TV and online media across Germany
• ✓ Over 22 placements
• ✓ Reported total reach over 142 million (unique users per month and TV viewers)