PR seeding for the Neudorff event "Future garden perspectives"

Online placement I Content production I ✓ 21 pub. I ✓ 160+ million total reach

Many people are put off gardening by preconceptions and think it's pointless to start without a so-called green thumb. All nonsense, says presenter and home farming expert Judith Rakers: all skills are easy to learn. The former "Tagesschau" presenter has been intensively involved in gardening for several years. For example, she has been running her successful podcast "Homefarming - Mach's Dir lecker zu Hause" since 2022 and has also written three books that focus exclusively on her favorite hobby. Rakers has now hosted the "Future Garden Perspectives" event organized by Neudorff in Hamburg, where experts spoke about the challenges posed by the changing climate, among other things.

ALPHA POOL ensured a high-reach online placement.

Content production

✓ Conception and realization of an exclusive, media-relevant interview with the protagonist

✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial online placement throughout Germany

✓ 21 publications

✓ Reported total reach: 160+ million contacts